So Google has done it again. Around the 25th April 2012 a major update hit the Google search engine algorithm (how Google crawl, index and rank websites) it went live globally affecting around three percent of all search queries. For a quick overview read more »

Google’s SEO spokesperson and head of web spam, Matt Cutts, has posted an insightful video on how Google’s search engine does its job. In summary search engines like Google & Bing have four functions: crawling indexing (cataloguing) calculating the search query’s relevancy & rankings serving the read more »

The 2012 study named “State of Digital Marketing in Australia” from Econsultancy in association with Marketing Magazine Australia reveal some really interesting trends based on a survey of more than 500 Australian businesses. There are three main takeways explicitly affecting the SEO industry read more »

Interesting and worthwhile watching YouTube video from Google outlining the evolution of “search” and where search and SEO is heading read more »

Matt Cutts, head of web spam at Google, answers the fundamental question: “Does Google consider SEO to be spam?” The answer is No and check out this video Google’s opinion on search engine optimisation. read more »

3 minute video explaining “what SEO is”. Search Engine Land is an authority blog on Search Engine Optimisation. read more »

Late in 2010 both Google and Bing came out and confirmed the existence of a “social ranking signal”. Meaning they look at links on Facebook, Twitter, YouTube, Linkedin etc and use them as signals for search engine rankings. So what are the SEO read more »

Why do search engine optimisation? Why is SEO important for my business? Why do my site need to be optimised? Ask yourself this, when you go on Google and search for something, how often do you go beyond the first result page? 90% read more »

Off-Page SEO, or simply ‘Links‘ primarily refers to the quality and relevance of incoming links to your website. Incoming backlinks indicate the popularity and authority your website has in the search engines. Off-Site SEO is the third step in the SEO work processes, read more »

On-page SEO or simply ‘Content‘ is an important part of the optimisation process and this is usually where most websites gets it wrong. It is commonsense really, the keywords you want to rank or what your audience believe your website is about, read more »