Why Search Engine Optimisation?

Why do search engine optimisation? Why is SEO important for my business? Why do my site need to be optimised?

Ask yourself this, when you go on Google and search for something, how often do you go beyond the first result page? 90% of click originate from the first result page, position 1 to 10, and the top three positions on Google get the majority of clicks. If your site is outside of the first page you are invisible! SEO can get you in top ranking positions

Unlike traditional marketing activities, banners, display, print and such, search marketing target highly qualified visitors. In fact your customers are actually actively looking for you but if you aren’t ranking they cannot find you! Why go out looking for customers when they are already looking for you?

SEO drives traffic. Your customers (and your competitors too for that matter) are online. Worldwide Google show up results for around 2 billion searches every day!

Customers avoid paid ads. Organic results (“left hand side results”) get 75% of clicks while paid results (“right hand side results”) only get 25% of clicks. Also, as soon as you stop paying for click your presence is gone! Poof. Organic results are free and 24/7 and 365!

SEO is holistic. Most of the work you do for – creating content, improving the site performance and link building – also improves conversion rate, grows your overall brand and strengthens other marketing efforts.

SEO has a proven ROI track record. If you spend $5,000 on SEO and then get 100 sales from it, it cost you $50 per sale. As your search engine rankings improve and you get say, 1,000 sales, your cost doesn’t increase. Now your cost per sale is $5.

"SEO Agencies can help put your website in front of customers who are already searching for you!"